MICE Promotion
and Marketing

MICE, MICE Promotion and Marketing

Promotion of Seoul at meetings industry tradeshows and overseas road shows.
Overseas marketing and promotion of Seoul’s meetings industry (website, social media, newsletters).
Increasing global awareness of Seoul’s MICE industry through advertising, marketing, and media tours.
Increasing domestic awareness of Seoul’s MICE industry through advertising and making publications.


As the organization exclusively in charge of Seoul City’s MICE initiatives, STO operates the Seoul Convention Bureau (SCB) which employs marketing professionals with training and proficiency at promoting and marketing Seoul’s MICE industry.