Company History

  •     2016    
  •   2015   
  •   2014   
  •   2013   
  •   2012   
  •   2011  
  •    2010  
  •    2009  
  •    2008  

  • May
    Singapore-Seoul Tourism·MICE joint meeting
    Participated in the C-Festival and operated the Seoul Tourism Booth
    Participated in the Seoul Friendship Fair and operated the Seoul Tourism Booth
    Participated in the The Global Tourism Destination Carnival in Hainan, China
    Hosted activities for the Joymain Sci.&Tech. Group’s incentive tour in Seoul
  • Apr
    Participated in the 2016 IT&CM (Incentive Travel & Conventions Meetings) in Shanghai, China
    Participated in the IMEX 2016 MICE Exhibition in Frankfurt, Germany
    Hosted the 2016 Seoul MICE Support Presentation
    Held open call for Seoul-tourism startups
    Seoul Tourism Organization-Kyonggi University contract
  • Mar
    Participated in the 2016 ITB tradeshow in Berlin, Germany
    Participated in the 2016 SMT (Salon Mondial du Tourisme) in Paris, France
    Visited the UIA and ICCA (Union of International Associations and International Congress and Convention Association) in Brussels, Belgium and Amsterdam, Netherlands respectively
    Business presentation to support excellent tourism commodities
  • Feb
    Participated in the 2016 AIME (Asia Pacific Incentives & Meetings EXPO) in Melbourne, Australia
    Opened the K-MEDI support center, the Seoul Medical Tour Help Desk
    Contract with UNWTO (United Nations World Tourism Organization) in Madrid, Spain
    Contract with 6 of China’s largest travel agencies
  • Jan
    Opened redesigned Seoul tourism website (VisitSeoul.net)
    Opened the Seoul tourism app, iTourSeoul+
    Donated to the Shinhan Card Big Data SAM2016

  • Dec
    KTO-RTO contract (Seoul, Gyeonggi, Incheon, Daejeon, Busan, GyeongBuk, Jeju)
    Contract with Seoul Tourism High School and 9 other high schools
  • Nov
    Participated in the 2015 Taipei International Travel Fair in Taipei, Taiwan
    Participated in the 54th ICCA Congress (International Congress and Convention Association) in Buenos Aires, Argentina
    Seoul Tourism Organization-Gyeonggi Tourism Organization-Incheon Tourism Organization contract
    Hosted the 2015 Seoul Lantern Festival
    Partipated in UIA (Union of International Associations) and held a MICE introductory presentation in Brussels, Belgium
  • Oct
    Participated in IMEX America in Las Vegas, USA
    Held Inbound Tourism Certification Program
    Held Road Show in Taiwan, Hong Kong
    Hosted Familiarization Tour (FAM) for overseas MICE buyers
    Held Seoul Convention Supporters training program
  • Sep
    Participated in 2015 MATA FAIR in Kuala Lumpur, Malaysia
    Participated in 2015 CITIE (China International Tourism Industry Expo) in Guangzhou, China
    Hosted Seoul International Travel Mart (SITM) in Seoul, Korea
    Participated in Tourism EXPO JAPAN 2015 in Tokyo, Japan
    Participated in Incentive Travel & Conventions, Meetings Asia (IT&CMA) in Bangkok, Thailand
  • Aug
    Held 2015 Seoul Road Show Road in Beijing and Shanghai, China
    Held MICE-Travel Seoul Road Show in Beijing, China
    Participated in CIBTM (Incentives, Business Travel and Meetings Expo China)
    Hosted Familiarization Tours (FAM) for MICE media
  • Jul
    8th Annual Seoul Summer Sale (7/1 ~ 8/20)
    Held Road Show in Singapore
    Operated Seoul culture tour guide youth volunteer
    Held Seoul Stay (Guest house) Academy
  • June
    Attended KME 2015, awarded Excellent Meeting (Gold) by buyers in Kyeonggido, Korea
    Held MICE-Travel Seoul Road Show in Jakarta, Indonesia
    Seoul Stay(Guest house) business information session
    Byung-Tae Kim appointed STO’s 4th CEO and President
  • May
    Held 2015 Seoul Tourism Night in Bangkok, Thailand / Hanoi, Vietnam
    Participated in IMEX 2015 MICE in Frankfurt, Germany
    Hosted Familiarization Tours (FAM) for overseas travel media and agencies (14 countries, 65 people)
  • Apr
    Operated the Seoul Booth at ICLEI
    Held Seoul Travel Mart 2015 in Xi’an/Chongqing, China
    Participated in 2015 IT&CM (Incentive Travel & Conventions Meetings) in Shanghai, China
    Operated the Seoul Booth at C-Festival
  • Mar
    Participated in ITB Trade Show in Berlin, Germany
  • Feb
    Seoul City Tourist Mobile App i Tour Seoul, Government Summit 2015 Award for Best Mobile Information Service
    Signed the MOU with the Seoul Metropolitan Rapid Transit Corp
    Held Seoul Travel Mart 2015 in Tokyo, Japan 
    Participated in 2015 AIME (Asia Pacific Incentives & Meetings EXPO) in Melbourne, Australia
  • Dec
    Visit Seoul Desktop Web, Web Award Korea 2014 Best in Travel/Tourism award
    Visit Seoul Mobile Web, Web Award Korea 2014 Best in Culture/Education award
    Opened Gimpo Airport Tourist Information Center
  • Nov
    Hosted the China International Travel Mart 2014 in Chengdu, China
    Participated in the Taipei International Travel Fair 2014 in Taipei, Taiwan
    Participated in the China International Travel Mart 2014 in Shanghai, China
    Hosted the Seoul Lantern Festival
  • Oct
    Hosted the Almaty Seoul Medical Tourism Expo in Almaty, Kazakhstan
    Seoul Tourism Organization – Seoul Metropolitan Government – Korea Airports Corporation contract
  • Sep
    Participated in the 2014 WTCF (World Tourism Cities Federation) in Beijing, China
    Participated in MATTA FAIR 2014 (Malaysian Association of Tour & Travel Agents) in Kuala Lumpur, Malaysia
    Participated in the 2014 PATA (Pacific Asia Travel Association) in Phnom Penh, Cambodia
    Participated in thr 10th Ho Chi Minh International Tourism Expo in Ho Chi Minh City, Vietnam
    Participated in the 2014 Tourism Expo Japan in Tokyo, Japan
  • Jul
    Hosted Familiarization Tours (FAM) for Thai travel agencies and media
  • Jun
    Held MICE-Travel Seoul Road Show in Singapore
  • May
    Participated in the Middle East Travel Expo in Dubai, UAE
    Held Seoul Road Show in Hong Kong and Taiwan
  • Apr
    Held Seoul Road Show in Guangzhou, China
    Participated in IT&CM China 2014 (Incentives Meeting &Conventions, Meetings China) in Shanghai, China
    Aided the establishment of the Myeong-dong Tourist Information Center
    Received the Seoul Mayor’s Award excellence in promoting tourism in Seoul
  • Mar
    Participated in ASTINDO Fair in Jakarata, Indonesia
    Held Seoul Road Show in Tokyo, Japan
  • Feb
    Participated in the Cheongdu Lantern Festival in Chengdu, China.
    Participated in AIME(Asia Pacific Incentives & Meetings EXPO) in Melbourne, Australia.
  • Jan
    Held Familiarization Tours (FAM) to promote Hallyu tourism
  • Dec
    Awarded the “Best International Business Meetings Destination” award 2 consecutive years by world renowned MICE Tourism publication, Business Traveler.
    Awarded the “Best MICE City” award by US business travel publication, Global Traveler.
  • Nov
    Opened Myeong-dong Tourist Information Center
    Participated in ITB Trade Show in Singapore
    The 5th Seoul Lantern Festival
    Participated in EIBTM 2013(The Global Meeting & Incentives Exhibition) in Barcelona, Spain
  • Oct
    Participated in Incentive Travel & Conventions, Meetings Asia (IT&CMA) in Bangkok, Thailand
  • Sep
    Participated in China Incentive, Business Travel & Meetings Exhibition (CIBTM) in Beijing, China
    Participated in World Travel Catering and Onboard Services Expo (WTCE) in Beijing, China
    Participated in Japan Congress of International Travel & Travel Trade Show (JATA) in Tokyo, Japan
    Participated in 8th International Trade Fair for Luxury Travel in Moscow, Russia
  • Aug
    6th Annual Seoul Summer Sale
    Participated in National Association of Travel Agents Singapore (NATAS)
    Participated in China (Guangdong) International Tourism Industry Expo 2013
  • Jul
    Held Seoul Medical Tourism Trade Show in Ulan Bator, Mongolia
  • Jun
    Opened Gangnam Tourist Information Center
    Seoul ranked 5th worldwide for the number of international meetings hosted according to Union of International Associations criteria for the third year in a row
    Signed the MOU with the Korea Exchange Bank (KEB) for collaborative initiatives
    Participated in and co-hosted 2013 Korea MICE Expo
    Signed the MOU with the Sheraton Grande Walkerhill for MICE industry development
  • May
    Participated in IMEX in Frankfurt, Germany
  • Apr
    Held Seoul Road Show in Beijing and Shanghai, China
    Signed the MOU with the Yeongdeungpo-gu
  • Mar
    Signed the MOU with the Gyeonggi Tourism Organization and Gyeongsangbuk-do Tourism Corporation
    Held Korea-Seoul Road Show in Paris (First in Europe), France
    Participated in ITB Trade Show in Berlin, Germany
  • Feb
    Signed the MOU with the Gangnam Tourist Information Center
  • Jan
    Seoul Mice Alliance annual meeting
  • Dec
    Declared “Best International Business Meetings Destination” by readers of Business Traveler USA
  • Nov
    Participated in China International Travel Mart (CITM) 2012 in China
    Participated in the Global Meetings & Events Exhibition (EIBTM) in Barcelona, Spain
    The 4th Seoul Lantern Festival
  • Oct
    Signed the MOU with the Korea Exchange Bank (KEB) for collaborative initiatives
    Participated in Taipei International Travel Fair (ITF). Won “Best Booth Operator” award
  • Sep
    Participated in Malaysian Association of Tour & Travel Agents (MATTA) Trade Show in Malaysia
    Organized Delicious Seoul Story Video Contest
    Participated in China Incentive, Business Travel & Meetings Exhibition (CIBTM) in Beijing, China
    Participated in Japan Congress of International Travel & Travel Trade Show (JATA) in Tokyo, Japan
  • Aug
    Held Seoul Tourism Night in Bangkok, Thailand
  • Jul
    Sung-Real Lee appointed STO’s 3rd CEO and President
    Co-hosted 2012 Korea MICE Expo
    5th Annual Seoul Summer Sale
    Signed the MOU with the TCEB, Hallym University, and Kyunghee University for the development of MICE Education
  • Jun
    Seoul ranked 5th worldwide for the number of international meetings hosted according to Union of International Associations’ criteria for the second year in a row
    Held Korea-Seoul Road Show in Kuala Lumpur (co-hosted with KTO), Malaysia
    Held Seoul Travel Mart and Road Show in Tokyo, Japan
  • Apr
    Held Seoul Travel Mart in Beijing, China
    Held Seoul Road Shows in Beijing and Shenzhen, China
  • Feb
    Seoul City Tourist Mobile App i Tour Seoul, Top Smart App Award in Public Service
  • Jan
    Won the Global Service award with VisitSeoul at the 2012 Web Award Korea
  • Nov
    The 3rd Seoul Lantern Festival
    Hosted ‘Delicious Seoul Story’, a cooking contest for foreigners
  • Sep
    Hosted the K-POP Cover Competition in Taiwan
  • Jun
    The 4th Seoul Summer Sale (formerly Seoul Grand Sale)
    Signed the MOU with the Thailand Convention & Exhibition Bureau (TCEB) to cooperate in development of the tourism and meetings industry
    Co-hosted 2011 Korea MICE Expo with KTO
    Established the Seoul MICE Alliance(SMA)
  • May
    Hong Heegon appointed the company’s 2nd CEO and President
    Seoul was declared the ‘Best BT-MICE City’ of 2011 at the TTG Travel Awards
  • Mar
    Established the Future Convention Cities Initiative (FCCI) with six other leading convention cities of the world

  • Dec
    Won the District award with i Tour Seoul (VisitSeoul) in the 2010 Web Award Korea
    Won the Public/Education award with i Tour Seoul (app) in the 2010 Web Award Korea
  • Nov
    The 2nd Seoul Lantern Festival
  • Oct
    Held Korean Food Festival at United Nations Headquarters in New York, USA
  • Sep
    The Korean food festival ‘Seoul Gourmet’
    The 2nd Seoul Tourism Awards and Travel Mart
  • Jul
    Held Seoul’s first overseas presentation and MICE road show in London, UK
    The 3rd Seoul Grand Sale
    Co-hosted 2010 Korea MICE Expo with KTO
  • Jan
    Signed the MOU with the Shanghai Municipal Tourism Administrative Commission of China

  • Dec
    Won the Tourism/Cultural Information award with VisitSeoul.net in the 2009 Web Award Korea
  • Nov
    The 1st Seoul Lantern Festival
  • Oct
    The Korean food festival “The Amazing Korean Table”
  • Sep
    The 2nd Seoul Grand Sale
  • Jul
    Opening of water parks by the Han River in Yeouido and Ttukseom
    Opening of STO-operated Han River Cafes and observation decks on Hannam and Yanghwa bridges.
  • Mar
    Meeting Professionals International (MPI) established its first Asia-based chapter in Korea
    Opening of Seoul Global Culture and Tourism Center

  • Aug
    Opened Incheon Airport Tourist Information Center
  • Jul
    The 1st Seoul Tourism Awards and Travel Mart
  • Apr
    Samuel Koo appointed the 1st CEO and President
  • Feb
    Established Seoul Tourism Organization