CEO Message


Established in 2008, the Seoul Tourism Organization (STO) is a joint venture company between the Seoul Metropolitan Government and the private sector. STO was established to promote the outstanding tourism attractions and services for the city of Seoul, and to become the key player in Seoul’s efforts to become a premier worldwide MICE destination.

Seoul, the capital of South Korea for over 600 years, is a city with a strong international tourism sector, visited by over 80% of all inbound tourists who enter the country.

STO has developed and maintained Seoul as the 4th-place worldwide UIA convention ranking and also aims to attract 20 million international visitors annually within the next few years, making Seoul a premier worldwide tourist destination.

STO looks forward to achieving even more in its role as the official government-sanctioned marketing entity for Seoul. It will continue to utilize its valuable human resources and develop its already wide network of business contacts and activities, increase Seoul’s competitiveness, improve the city’s tourism resources, develop Hallyu (Korean wave) and medical tourism, strengthen the tourism infrastructure, and also develop, improve, and implement its MICE facilities.

On behalf of the entire staff, I would like to welcome you to Seoul.

Thank you.

Seoul Tourism Organization